B2B ceramic sourcing · India
Private Label Ceramics from India.
Build a branded ceramic range from proven catalogue products — colour, glaze, branding and buyer-facing packaging customized to your brief, plus custom product development where a distinct shape is required. Developed with Khurja's production partners and coordinated end-to-end by Kunhar Exports.
Catalogue or custom starting point
Colour & glaze development
Logo & branding application
Sample approval before production
Private label at a glance
The development essentials, clearly stated.
Starting point
Existing catalogue product or custom development brief
Custom colours and glazes
Available, subject to feasibility
Logo and branding
Available; method confirmed from artwork and placement
Buyer-facing packaging
Available, subject to the packaging brief
Sample approval
Before production
MOQ
Product and customization dependent
Mixed categories
Available in consolidated orders
Quality control
Production and order-level checks
Export packaging
Coordinated around the product and shipment
International shipping
Documentation and shipment coordination
Starting points for your range
Begin from the catalogue, then customize.
Most private label ranges start from an existing catalogue shape adapted with your colour, glaze and branding — it's faster and more cost-effective than a fully custom mould.
Serving Platters
Handcrafted Flower-Shaped Pizza Platter Ceramic Serving – Brown & Terracotta Finish
KE-24468
Use as a base
Choose the right development route
Three ways to develop your ceramic range.
The right route depends on how much of the product you need to change. We confirm feasibility, sampling and MOQ after reviewing your brief.
01 — Catalogue private label
Existing shape, your brand.
Best for faster, lower-development private label programmes.
- Existing catalogue shape
- Colour / glaze options
- Branding
- Packaging
- Sample
02 — Adapted product
Existing product, selected changes.
Best when the base form works but a size, detail or finish needs to change alongside branding.
- Existing product as the base
- Size / detail / finish changes where feasible
- Branding
- Packaging
- Sample
03 — Custom ceramic development
Your drawing or specification.
Best when your brief requires a new shape, dimensions or construction beyond surface customization.
- Your drawing / reference / specification
- Feasibility review
- Shape / mould development if required
- Sample & approval
- Production
Customization areas
What you can customize.
Product & assortment
Choose individual products or build a coordinated range from the catalogue.
Colour & glaze
Develop the required visual direction, subject to product and production feasibility.
Branding
Confirm artwork, placement and feasible application method.
Buyer-facing packaging
Develop packaging around the brand, product and target market.
Custom development
Need a different shape or specification? Route to custom development.
Beyond a single product
Build a coordinated ceramic collection.
Private label buyers often need a full range rather than one item — dinnerware, drinkware, bowls, platters, serveware and selected homeware, developed under one brand direction, one colour/glaze story and one packaging system.
Plan a coordinated collection →
Drinkware
Bowls
Serveware
Dinnerware Sets
Dipping & Sauce Bowls
Plates
One brand direction
Coordinated colour / glaze
Logo
Packaging
Production
How a private label range is developed
Your brief becomes your range.
From a shape and colour brief to an export-ready private label collection.
01
Select shape & assortment
Choose catalogue references or share a custom development brief.
02
Define colour & glaze
Confirm the target palette, finish and decoration direction.
03
Plan branding
Review logo artwork, application method and placement feasibility.
04
Specify packaging
Define bulk, retail or gifting presentation for your destination market.
05
Approve samples
Review the agreed product and branding before bulk production.
06
Production & QC
Produce to the approved specification with order-level quality checks.
07
Export coordination
Complete export packing, documentation and shipment coordination.
Regional production network
Developed through Kunhar's Khurja ceramic network.
Products are developed with production partners in Khurja, India's established ceramics cluster, and coordinated end-to-end by Kunhar Exports — from product selection through to export.
Product selection
Production partner
Glaze / sample development
Sample review
Production
QC
Packing
Explore Khurja ceramic sourcing →
Packaging for your market
Buyer-facing presentation and export protection.
These are two separate requirements. Buyer-facing packaging is the brand box, label and retail presentation your customer sees; export packaging is the transit protection for international shipment. Both are developed around the product, order volume and destination — final materials, print methods and pack configuration are confirmed after the brief is reviewed.
Buyer-facing
Retail-ready boxes
Printed or labelled presentation options reviewed against volume and artwork.
Buyer-facing
Gift presentation
Gift-oriented packs can be developed for suitable products and briefs.
Buyer-facing
Labels & inserts
Barcode, care, origin and brand information can be coordinated as specified.
Export
Export cartons
Protective outer packing planned for product form and shipment handling.
Who develops private label ranges with us
Private label programmes
for different buyer models.
01
Importers & distributors
A branded private label line alongside standard catalogue stock, consolidated into one shipment.
02Retail & e-commerce brands
A distinctive, branded assortment instead of unbranded catalogue stock — logo, packaging and colour matched to your identity.
03Hospitality groups
Branded tableware programmes for consistent presentation across properties.
04Corporate & gifting teams
Custom products and branded packaging developed around a one-off or recurring gifting brief.
How a range comes together
From catalogue product to branded range.
The products below are from our published catalogue — shown here to illustrate the stages a private label brief typically moves through, from a starting shape to a branded, sampled and packaged range.
Catalogue product
Handcrafted Black & White Floral Ceramic Dinnerware Set – Artistic Plate and Bowl Collection
Colour / glaze direction
Handcrafted Blue Pottery Tea Set (4-Piece Set)
Branding & packaging brief
Handcrafted Ceramic Bowl Set – Warm Sand Glaze (Set of 3)
Sample for approval
Handcrafted Flower-Shaped Pizza Platter Ceramic Serving – Brown & Terracotta Finish
Have photos from a live approval, branded sample or packed shipment you'd like featured here as real development evidence? Share them with your enquiry and we can review adding them.
Frequently asked
Private label ceramics, answered.
Do I need a fully custom mould to go private label?
No — most private label ranges start from an existing catalogue shape, customized in colour, glaze and branding. A fully custom shape is also possible for larger development briefs.
Can I use my own packaging design?
Yes. Buyer-facing packaging is developed around your brand and target market as part of the private label process.
Do you approve samples before full production?
Yes — sample approval is part of the standard private label workflow before production is confirmed.
What logo or branding methods are available?
Logo application and brand marking are available on finished ceramic products — share your artwork and preferred placement to confirm feasibility.
What is the MOQ for a private label order?
MOQ is confirmed with your quotation once the shape, customization level and volume are known.
Can I combine private label products with standard catalogue products in one order?
Yes — private label products can be combined with standard catalogue products in a consolidated order, subject to the products, quantities and shipment plan.
How long does private label development take?
Timing depends on whether you adapt a catalogue product or develop a new shape, and on sampling, artwork and packaging requirements. Share your target launch or delivery window so a realistic schedule can be confirmed with your quotation.
What should I send for a private label quotation?
Send your preferred product or category, estimated quantity, target colour or finish, logo requirement, packaging requirement, destination country and required timing. Reference images or product SKUs also help clarify the brief.
Private label enquiry
Ready to develop your own range?
Tell us your preferred product or category, quantity, finish, logo and packaging requirements, destination country and target timing — we'll respond with the appropriate development and sample plan.