Modify an existing product
"I like SKU X, but need different dimensions or finish."
B2B private label · India
Custom Product Development from India.
From a design brief to an approved sample — the same development process applies whether you're developing ceramics, marble, or both.
Development starts with feasibility, not promises — send the requirement, and we review whether and how it can be produced before development begins.
Custom development at a glance
The commercial basics, in one place.
Starting point
Drawing, photo, reference, existing product or specification
Ceramics
Supported through ceramic production partners
Marble / natural stone
Supported through stone production partners
Feasibility review
Before development begins
Dimensions
Requirement-led
Material
Reviewed against the product requirement
Finish
Product and material dependent
Sample
Developed before bulk production where applicable
Tooling
Product-dependent, confirmed after review
MOQ
Confirmed after specification review
Packaging
Reviewed against the final product
QC
Against the approved specification / sample
Export
Coordinated
Choose the right starting point
Private label or custom development?
Private label
Start with an existing product.
Catalogue product
Adapt selected options where feasible
Branding
Packaging
Sample
Production
Explore Private Label
Custom product development
Start with your own requirement.
Drawing / photo / reference / dimensions
Feasibility
Specification
Development
Sample
Approval
Production
You're already on the right page.
Requirement already in the catalogue? Use Sourcing or Private Label instead. Buyer-specific requirement not yet in the catalogue? That's what this page covers.
Not every project starts with a technical drawing
Three ways a custom project can start.
Develop from a reference
"I have a photo, sample or reference product."
Develop from a drawing / specification
"I have dimensions, drawings or a complete design brief."
All three
Feasibility
Specification
Sample
Approval
Our strongest differentiator
Development starts with feasibility, not promises.
Kunhar doesn't say "send any design, we'll manufacture it." The requirement is reviewed with the relevant production partner before development begins, so you know what's genuinely achievable. Depending on the product, review can consider:
Material
Shape
Dimensions
Thickness
Capacity (where relevant)
Finish
Weight
Production method
Tooling requirement
Branding
Packaging
From brief to shipment
Brief, feasibility, sample, production.
-
01
Design brief
Buyer sends drawing, photo, dimensions, material/finish direction and quantity.
-
02
Feasibility review
Kunhar and the relevant production partner review what's practical.
-
03
Specification & quotation
Confirm the proposed specification, development requirements, commercial terms and applicable tooling.
-
04
Sample development
Develop the sample or prototype.
-
05
Sample review & approval
Reviewed against the agreed brief, with revisions where required.
-
06
Production & QC
Bulk production against the approved specification and reference.
-
07
Packaging
Planned around the finished product's dimensions, weight and fragility.
-
08
Export coordination
Shipment and documentation coordinated.
Sample, revision, approval
Production proceeds against an approved reference — not an idea.
An initial sample is rarely the final word. Buyer review, feedback and revision where required are a normal part of custom development — revision requirements, cost and timing depend on the project and are confirmed as part of your quotation. Bulk production only proceeds once you've approved the sample and specification.
Design brief
Feasibility
Sample
Approved reference
Bulk production
QC
Go deeper on ceramics or marble
What changes between materials.
| Custom Ceramics | Custom Marble / Stone | |
|---|---|---|
| Shape | Requirement / feasibility based | Requirement / feasibility based |
| Dimensions | Important | Important |
| Capacity | Important for applicable products | Usually not applicable |
| Colour / finish | Glaze-specific | Natural material / finish instead |
| Natural variation | Production and glaze variation relevant | Stone variation especially relevant |
| Weight | Product-dependent | Major consideration |
| Tooling | Product-dependent | Product-dependent |
| Packaging | Fragility-led | Weight and fragility-led |
What this looks like in practice
Four development scenarios.
Ceramic Dinnerware
Buyer wants different dimensions, a coordinated glaze direction or a changed set composition.
Ceramic Mug
Buyer wants a new shape, capacity or design direction beyond the existing catalogue.
Marble Tableware
Buyer specifies dimensions, shape and finish for a natural-stone tableware piece.
Marble Décor
Buyer supplies a drawing or reference photo for a natural-stone décor piece.
Starting the brief
What should I send?
Start with whatever you have — a brief can typically include:
Product type
Reference SKU (if modifying a Kunhar product)
Drawing / sketch / photograph
Dimensions
Capacity (where relevant)
Material preference
Finish / glaze direction
Quantity
Branding requirements
Packaging requirements
Destination
Target timing
Don't have every specification finalized? Share what you have and we'll review what needs to be defined before development proceeds.
Set expectations early
MOQ, tooling and development timing.
MOQ
Determined after reviewing product type, material, production method, customization and packaging.
Tooling
Not every custom project requires new tooling. Requirements are confirmed only after the design and production method are reviewed.
Development & bulk timing
Depends on feasibility review, tooling if required, sample complexity and the number of approval/revision cycles — confirmed after the final specification and quantity are known.
After sample approval
Development doesn't end at sample approval.
Approved sample / specification
Production
Dimensional / finish / workmanship checks
Packaging
Export
Relevant checks differ between ceramics and marble — no fixed tolerances are published here, since they depend on the specific product and specification.
Explore quality control →Connected to the final product
Packaging follows the finished product.
A custom product can need packaging different from an existing catalogue SKU — final dimensions, weight, fragility and set configuration all feed into the packaging requirement.
Who develops custom products with us
Built for requirement-led buyers.
Retail & E-commerce Brands
Develop differentiated branded homeware.
Importers & Distributors
Develop market-specific products or ranges.
Hospitality / Procurement
Requirement-led tabletop and serving products where appropriate.
Interior Designers & Project Buyers
Dimension and material-specific natural-stone products where supported.
Frequently asked
Custom product development, answered.
Do you develop products from a drawing or reference photo?
Yes — a drawing, photo, reference product or written specification can all start a development brief. Feasibility is reviewed before development begins.
Is a sample always produced before bulk production?
Yes — sample development and approval are part of the standard custom development workflow.
What is the MOQ for a custom product?
MOQ is determined after reviewing the product type, material, production method, customization and packaging.
How long does custom development take?
Timing depends on feasibility review, tooling if required, sample complexity and the number of approval/revision cycles — confirmed once the final specification and quantity are known.
Do all custom products require new tooling?
No — not every custom project requires new tooling. This is confirmed only after the design and production method are reviewed.
What should I send to start a custom development brief?
Whatever you have — product type, drawing/photo/reference, dimensions, material and finish preference, quantity, branding and packaging requirements, destination and target timing.
Development enquiry
Have a design brief in mind?
Share your drawing, reference or specification, along with material, dimensions, quantity and target timing — we'll respond with a feasibility review and development plan.